
Walking the Talk
That experience prompted me to re-read Carolyn Taylor’s “Walking the Talk”, an excellent introduction to corporate culture. Here was an organisation that has a clearly-defined culture, and knows how to maintain it by walking the talk. Sadly, in my experience most leaders are better at the talking than the walking, and in any case most organisations don’t really know what culture they want (if they think about it at all). That’s a lot of value to be losing.
Change needs time
Think of it like a sliding-tile puzzle. In a 4 x 4 puzzle there are 15 tiles, so that there is always one space to move the next tile into. That gives enough flexibility to rearrange all the tiles into the right pattern. If there were 16 tiles – completely filling the frame – nothing could move at all. You have to find an empty space in your time, like the missing tile, to be able to rearrange your organisational tiles. Like many things in life, this is just about priorities. If change is high enough up your priority list, it will displace other activities to create the necessary space. If it isn’t, it is best not to start. This seasonal message will help you to remember!
Its worth the risk
If you have never tried something, you can’t know what you are missing. Maybe it won’t work for you. But just as likely you will find new perspectives and insights that you could not have imagined otherwise. It is worth the risk.
Innovation
That set me thinking about how innovation happens. This was not a complicated idea; anyone could have tried it. But no one else did. So what does innovation need? I think there are usually two ingredients. The first is some kind of investment. Often that is financial, but (as in this case) it may just be time and emotional energy. Investment means that you have to put something in, but that success is uncertain and although you may be rewarded well, you may also get nothing back. So the innovator must be willing to take that risk. The second is some relevant knowledge. I had done something similar before, so I knew an easy way to reach my target audience. That knowledge reduced both my investment of time and the risk of failure I saw. I might have been willing to try anyway, but this made it more likely that I would. Certainly I was more likely to try than people without that knowledge. All of us prioritise what we will spend our time on, largely based on our perception of the risk-reward balances of our options. Making innovation happen is usually not about brilliant ideas; it is far more about simply taking the risk to put a simple idea into practice. There is little you can do to change someone’s appetite for risk. If you want to encourage innovation, then, try to find ways to reduce the risk that they see.
What makes tough decisions?
So what makes a decision tough? Often it is when there are two potentially conflicting drivers for the decision which can’t be measured against each other. Most commonly, it is when my rational, analytical side is pulling me one way – and my emotional, intuitive side is pulling another. Weighing up the pros and cons of different choices is relatively easy when it can be an analytical exercise, but that depends on comparing apples with apples. When two choices are evenly balanced on that basis, your choice will make little difference, so there is no point agonising about it. The problem comes when the rational comparison gives one answer, but intuitively you feel it is wrong. Comparing a rational conclusion with an emotional one is like comparing apples and roses – there is simply no basis for the comparison. When they are in conflict, you must decide (without recourse to analysis or feeling!) whether to back the rational conclusion or the intuitive one. A simple example is selecting candidates for roles. Sometimes a candidate appears to tick all the boxes convincingly, but intuition gives a different answer. On the rare occasions when I have over-ridden my intuition, it has usually turned out to be a mistake. Based on experience, then, I know that I should normally go with intuition, however hard that feels. We are all different though. Perhaps everyone has to find out from their mistakes how to make their own tough decisions. What we should not do is confuse how hard it is to make a decision with how important it is.
It was only in the latter stages of the referendum campaign that the penny dropped for me. I realised that the reason that the campaign was so much about emotion and so little about facts and likely consequences was that, whatever its ostensible purpose, the referendum had come to be about who we are. My identity is what I believe it to be, and what those I identify with believe it to be. The outcome of a referendum does not, cannot, change that, even if it can lead to a change of status.
It would obviously be nonsense if, when you asked someone whether they would be best off staying married or getting divorced, they stated their gender as the answer. Politicians have allowed a question about relationship to be given an answer about identity. Apples and oranges. In so doing they have shot themselves – and at the same time the whole country – in the foot.
How do you do that? It is job of the vision you present to make people feel that they want to belong to the new future, and so to accept the discomfort of modifying their sense of identity. If people don’t buy into that vision, your chances of making the change successfully are low.
Whether or not it was deliverable, the ‘Leave’ campaign presented a simple vision of the future based on an identity which was clearly appealing to those disposed to believe it was. If ‘Remain’ presented a vision at all, it certainly did not make much attempt to sell an identity. It is reasonable to ask people about their identity, but we have representative democracy because you will still get the identity answer even if you ask them a relationship question.
If you want to bring about a successful change, start by making sure you have a believable vision which protects peoples’ identity and sense of belonging. Then campaign for that, even if it is not directly what the change is about.
Identity and change
There is a profound lesson about change there. Identity is perhaps the ‘stickiest’ phenomenon in culture, because belonging is so fundamental to our sense of security. A change project is often perceived as changing in some way the identity of that to which we belong. However, peoples’ sense of identity changes much more slowly than the strategy. If we do not take steps to bridge the identity gap while people catch up, it is the relationship which is in for trouble.

I’ve just been asked by some consultants I’m working with to give feedback for their annual appraisals. As usual there is a standard set of questions they need addressed – and one of them is about leadership. That seems a tough ask for someone junior who has only started recently, and set me thinking about how I could help them. Here’s what I said.
Leadership is different for every individual. Everyone has their own personality, and so everyone has to do it in their own way. Why? It’s very simple.
Leadership means that people are willing to follow you, and for that to happen, two things are necessary: people must trust you, and you must have something to say.
Trust comes when you behave with integrity. Everything you do is consistent, both with your values and with your personality, so people have confidence about outcomes. You are ‘authentic’. Everyone has their own personality, so everyone’s leadership is different. If you try to lead the way someone else does, you are inevitably trying to be consistent with their personality and not with your own. Even if you can do it, you will feel uncomfortable. You will come over as not authentic, and you won’t be fully trusted. As Oscar Wilde said, “Be yourself; everyone else is already taken!”
Leadership is for everyone
Everyone has something to say. We all have unique experiences starting from our earliest days, and it is human nature to use the stories of our past experiences to help us decide how to deal with new situations. Everyone has insights they can contribute, although of course the more experience you have the more you have to offer. If everyone can do these two things, leadership is not just for Leaders with a capital L. Leadership is about having the confidence to be yourself, and to share whatever your experience tells you about the situation you are in. Followers will follow!
The unexpected death this week of Bob Crow, leader of the RMT Union (which represents many London Underground train drivers amongst others) has prompted quite a bit of media comment over the last few days. Tributes from industrial and political leaders have expressed sincere sadness, despite what his militant public persona might have led you to expect.
I never met Bob Crow, but it seems to me that he grasped more clearly than many that what most people want in their leaders is passion and an appeal to their emotions. At a time of generally falling Union membership, he doubled RMT membership, and then doubled it again, over a decade. I doubt that he could have done that by making a careful rational case. Stack that up against managers who – as public servants, charged with careful management of public money – are obliged to make their arguments rationally. Can you imagine what would have happened if politicians had incited Londoners to picket RMT headquarters when the tube went on strike? It is hardly surprising that he made an impact.
Recalling other powerful Union figures of the past – Arthur Scargill, say - isn’t that instinctive understanding of emotional leadership and the power of passion something they had in common? And perhaps the reason we now have a much less unionised and strike-prone world than we did is in part because union leaders have become less demonstrably passionate.
We need leaders who are passionate about their cause – whether in politics, in industry, or in unions – because passion is what galvanises the led. Whichever side of the argument you are on, we need more leaders who do that, as Bob Crow did.
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