
Relationship building sows seeds
The point of relationship building and maintaining networks is to create a fertile seed-bed for what you hope will germinate in the future. The gardener can dig the soil, add compost, and provide water. He can provide the conditions for successful germination. The miracle of germination though comes from the seeds themselves.

Use criticism carefully
I might have been held up by a phone call to an important customer; I might have been resolving an important safety issue; I don’t remember. In business we are always having to balance multiple priorities, and I probably made a priority choice that I felt was in the best interests of the company. So first of all, it is always a good idea to understand the reasons for what has happened before criticising. But just as important is to make the criticism (if there needs to be one) commensurate with the offence and appropriate to the circumstances. Criticising me in a way that might conceivably have been appropriate in the army, but took no account of a completely different context, diminished my respect for the manager and left me feeling angry at his irrationality. As a result, at the very least it reduced the value of my contribution to that meeting, while I fumed; it probably had much longer-term consequences for our wider relationship. Criticism is a dangerous weapon. Used carelessly, the unintended consequences can be serious.
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English: Terraced house façades, Montague Street See also 1608624 (Photo credit: Wikipedia)[/caption]
I’ll never forget my first serious experience of negotiation.
I was selling my first house, a small, terraced house in a cheap part of the city. I loved it, because it was the first house I had owned, and because I had put a lot of work – and a lot of myself – into it. I had decorated every room; I had refitted the kitchen; I had installed central heating to replace electric storage heaters. I was moving to a new area, where I knew housing was going to be a lot more expensive.
I had received an offer to buy my house from a junior colleague at work. Obviously that made things slightly awkward to start with. But I was unprepared for what happened when he asked if he could visit again, with a family friend.
They duly arrived, and I showed them around. The family friend, an older gentleman, was very appreciative, admiring everything I had done, complimenting me on my workmanship, and so on. And then, at the end of the visit, he pitched me a new price, substantially lower than the offer my colleague had previously made. I was caught off guard. Having refused the new price, I felt I had to respond to his questions, starting with what was the lowest price I would accept? He came back with requests to throw in this and that if they agreed to a higher price, and so on. We eventually agreed a deal – which actually was not such a bad deal from my point of view – but I was left feeling bruised.
Looking back, I have to admire the technique. All the praise, all the efforts to make me feel good first, worked a treat, and there was nothing in the negotiation itself that I could criticise. He did a good job for my colleague. So why did I feel bruised?
The one thing that was missing in the exchange was creating an honest expectation. I had been led to believe that the friend was there to give a second opinion. It was my colleague’s first house purchase, just as it had been mine, so understandably he wanted someone else to endorse his judgement. I had not expected that the friend was there to negotiate on his behalf – after all, an offer had already been made. Perhaps I was a bit naïve, but I was caught unprepared; the negotiation had high financial and emotional value for me, and I had no experience of handling something like that. I felt that I was backed into a corner, and that personal trust had been breached.
So what is the lesson? Don’t just play fair – make sure everyone knows what game you are going to be playing beforehand, especially if personal relationships are involved. Trust is too important, and too hard to rebuild, to risk losing.


E-mail Fireworks
Perhaps the most common place for miscommunication to cause problems in the working world is in e-mails. Maybe the relationship is a bit sticky already, or perhaps the subject is emotive. You write an e-mail, for example telling someone what you are going to do. Writing the message down gives you a chance to choose the words carefully so that they can’t be misinterpreted, right? Wrong! Within a few microseconds of pressing the ”send” button, you notice that your computer has started to smoke from the heat in the reply that has just clanged into your inbox. You read it – how could they have misunderstood your intentions so wildly? They must be spoiling for a fight! Your emotion finds its way into your reply, and the exchange just escalates. E-mail fireworks are never productive. Why are e-mails so fraught? Mainly, they are too easy. We dash them off with little thought. For straightforward factual messages that is not a problem. The trouble comes when the exchange has some (often unexpected) emotional content. Although they seem like a way of keeping the emotion out and so appear to be an easy option, humans are emotional creatures: we don’t often do purely rational. Be especially careful when you are worried about the reaction, and it feels safer to keep your distance. By omitting the emotional context of the message, which we detect mostly from body language and tone of voice, we take away the very cues which would help the recipient to know whether we meant to be provocative or were just not choosing our words very well. Poorly-chosen words in the context of a friendly tone and an open expression will usually only prompt clarification, but without these, people usually assume the worst. Here are five tips for minimising the risk of e-mail fireworks, and getting things back on track if necessary:- If you think the message might have some emotional content, don’t rely on e-mail if you can possibly avoid it. Start the exchange face-to-face, or at least with a phone call, so that there is an emotional context. Only once the tone has been set should you follow it up with an email.
- If you didn’t think the message was emotional, but the response appears to be – or even just indicates misunderstanding - never send an email reply. Pick up the phone straight away to clarify, or go and see them if you can.
- If you have to send an email which you know may be emotive, save a draft overnight before sending it, and re-read it in the morning. You have a better chance then of seeing how someone else might mis-interpret your words, and stopping it before it is too late. I rarely find I change nothing the next day!
- For really sensitive messages which you have to put in writing, ask someone else to check your words before you send them.
- If an exchange has gone emotional, apologise face to face – even if you don’t think you have anything to apologise for.