Do you know where you are trying to get to? Are you sure? Could you write down clearly and succinctly what the output will be, or what success would look like? Are your objectives SMART (or at least clear)?
Often people fight shy of being that specific. The trouble is, when you are, success or failure become black and white. And that raises the stakes.
Or it may be that they just find it too hard to write such a specification – and it is hard. It forces you think through options and to make choices, often on inadequate information, and that requires a lot of confidence.
Leaving things a bit vague is more comfortable on both counts, but also makes it much less likely that you will deliver what you really wanted to. That is partly because you have less motivation to do so, but it is also partly because clarity helps everyone in the team to see the contribution they need to make. If the overall objectives are not clear, different people will interpret them differently, and their contributions will not necessarily all be exactly what is needed. It also provides a poor example for them to follow – it means that each of their contributions is also more likely to have a vague specification, and so may deviate even further from requirements.
Setting clear objectives is the first essential of leadership: if you don’t know exactly where you want to go, how can you lead other people on the journey? As the song goes, “If you don’t know where you’re going, any road’ll take you there”.
[caption id="" align="alignright" width="240"] Central London Traffic (Photo credit: oatsy40)[/caption]
Driving through London a day or two ago, I was amazed to see in front of me an advertising van unlike any I had ever seen before. Half of the back of the van was taken up with a large screen, repeatedly showing a short advertising video clip, obviously in full view of the drivers behind. It certainly got my attention!
Call me old-fashioned, but this seemed to me to be an innovation too far. Driving in London is hard enough, with heavy traffic, bicycles, pedestrians, buses stopping and starting, complex road layouts etc. to pay attention to, without adding advertising which is so clearly going to distract drivers. Health and Safety rules have a bad reputation, but this seemed to me to be something they really should apply to.
But it did remind me that if you want something to grab someone’s attention, you should make it move! Years ago (even before the first PCs), I was a University Lecturer, and had to put on a display of some research for an open day. Nearly all the displays people made were static. Even though my subject was hard to make exciting for the public, and though my animated display on an early computer screen was small and very crude (in those days anything more would have been very hard), the fact that it moved and had a very simple coordinated sound track attracted far more visitors than most other displays.