Where are we going?

objectives Do you know where you are trying to get to? Are you sure? Could you write down clearly and succinctly what the output will be, or what success would look like? Are your objectives SMART (or at least clear)? Often people fight shy of being that specific. The trouble is, when you are, success or failure become black and white. And that raises the stakes. Or it may be that they just find it too hard to write such a specification – and it is hard. It forces you think through options and to make choices, often on inadequate information, and that requires a lot of confidence. Leaving things a bit vague is more comfortable on both counts, but also makes it much less likely that you will deliver what you really wanted to. That is partly because you have less motivation to do so, but it is also partly because clarity helps everyone in the team to see the contribution they need to make. If the overall objectives are not clear, different people will interpret them differently, and their contributions will not necessarily all be exactly what is needed. It also provides a poor example for them to follow – it means that each of their contributions is also more likely to have a vague specification, and so may deviate even further from requirements. Setting clear objectives is the first essential of leadership: if you don’t know exactly where you want to go, how can you lead other people on the journey? As the song goes, “If you don’t know where you’re going, any road’ll take you there”.

Managing clever people

At the beginning of my career, I worked as a University lecturer. Academic institutions are unusual environments to work in, because naturally they have a large proportion of extremely clever people on the staff. And being extremely clever, vital though it is in a university (and many other organisations), often brings with it other less useful characteristics. Managing clever people can be very challenging! People who know they are clever are often extremely confident that they know, or can find, the right answer to any problem. They can be very forceful in arguing their point of view! It is probably true that they can do it. But just because they can find the right answer does not necessarily mean that they should: it is usually quicker, cheaper, and probably better to ask an expert in that particular area. I particularly recall some rather clunky community engagement events that the University decided to organise, without (as far as I could tell) getting any professional advice on the best approach. In another organisation – this time more industrially-focussed but still with a large preponderance of clever people – I was astonished to find that rather than buying ‘off-the-shelf’ milk-floats for transporting stores around the large site, the engineering workshop designed and built its own. In both cases, I’m talking about a long time ago, and I’m sure things have changed greatly since those days, but these examples illustrate the risk. All successful organisations have things that they are very good at doing, or risks that they are very good at managing. Those are the things that it is essential they concentrate on, and devote efforts to doing even better. They also need to do things that they will never do often enough to be experts in. Wise organisations subcontract these to people who do them all the time. However, organisations which are full of very clever people seem to find this kind of wisdom particularly challenging.

Why?

I think there is a combination of a high need for control, and a fear of being taken advantage of by those experts. Perhaps this fear is heightened by knowing how easily they could do just that with non-specialists in their own fields. At the same time, and perhaps more importantly, the competition for status among clever people may be fuelled by being seen to be clever. When there is a high proportion of clever people all trying to outdo each other, this can be a real problem! I don’t think that there are any easy solutions, but recognising that managing clever people has some special challenges is a good start. When clever people dominate an organisation, a high level of ‘democratic’ management is often expected, and only equally clever managers will be given acceptance. Usually this means many come from the same professional background, which can also limit the spread of new ideas from elsewhere. Management teams need to pay special attention to their ability to find the right new ideas, and to influence clever staff to accept them.

Change gear

[caption id="" align="alignright" width="240"]get attention Central London Traffic (Photo credit: oatsy40)[/caption] Driving through London a day or two ago, I was amazed to see in front of me an advertising van unlike any I had ever seen before. Half of the back of the van was taken up with a large screen, repeatedly showing a short advertising video clip, obviously in full view of the drivers behind. It certainly got my attention! Call me old-fashioned, but this seemed to me to be an innovation too far. Driving in London is hard enough, with heavy traffic, bicycles, pedestrians, buses stopping and starting, complex road layouts etc. to pay attention to, without adding advertising which is so clearly going to distract drivers. Health and Safety rules have a bad reputation, but this seemed to me to be something they really should apply to. But it did remind me that if you want something to grab someone’s attention, you should make it move! Years ago (even before the first PCs), I was a University Lecturer, and had to put on a display of some research for an open day. Nearly all the displays people made were static. Even though my subject was hard to make exciting for the public, and though my animated display on an early computer screen was small and very crude (in those days anything more would have been very hard), the fact that it moved and had a very simple coordinated sound track attracted far more visitors than most other displays.

Change gets peoples' attention!

Change is like that too. It moves, so it gets peoples' attention, unfortunately more often negatively than positively – like the advertising van did for me. But if you can find a way to make people curious, and if possible engage them in the exploration of the change, the results can be quite different!