Near where I live, there is a wonderful cheese shop. It sells an amazing selection of English artisanal cheeses, as well as a variety of other delicious local produce. Not surprisingly, it is my place of choice for cheese for Christmas. It's just a pity that the customer service is not up to the standard of the cheese.
I placed my order in good time, for collection on 23 December. I duly arrived at the shop, full of anticipation, on my way home from work. The table outside groaned with goodies including beautifully-decorated cakes, rustic breads and colourful preserves. The shop is fairly simple inside, but filled with the wonderful aroma from the cheeses and from the delicious food being served in their upstairs café.
There seemed only to be one young lady serving, and she looked a bit stressed by the queue of customers; cutting, weighing and wrapping cheeses is a slow process. Still, I assumed serving me would be easy – all that should have been done already. She looked in the fridges under the cool counter; not there. She looked in another fridge; no better. Looking more stressed, she told me that she was very sorry, she couldn’t find my order; “Would you mind going away and coming back later?”
Bad move. “Yes, actually, I would. I’m on my way home from work, I've had a busy day, and I don’t want to hang around. That’s why I placed an order.” Another hunt still produced nothing.
A small lady with shoulder-length reddish hair came in – the manager. We found where my order had been written in the book, just as I had said. “Well, if you can wait, we can make up some of your order again, but I’m afraid we have none of the Tamworth left. We are completely sold out of soft cheeses.” I grumpily agreed that they had better do that, meanwhile starting to wonder where I would be able to find a good soft cheese on Christmas Eve. Then she showed me a small cheese –under 100g I would say – and said “we have one of these left. They are absolutely delicious – unfortunately I can’t give you a taste as it is the last one. They are £6.” … So that is about £60 / kg? Are you serious? No thanks.
After that, the manager lost interest. The assistant worked out the total price, and only then said “we’ll give you 10% off for the inconvenience”. I paid, and walked out with my cheese, about 20 minutes later than I had expected and in a thoroughly bad temper.
So what did I learn from these unhappy events? Observing my own feelings, first, that the longer the problem lasts, the more it takes to put it right. And second, that if you don’t do enough, you might as well do nothing.